Finally, A Proven System to Close More Deals, Increase Revenue, and Build the Business You Deserve!

If you're tired of inconsistent sales, struggling to convert leads, or feeling stuck at your current revenue level — you're not alone. The Sales Breakthrough Program gives you the exact frameworks, scripts, and accountability you need to transform your sales results permanently.

You've Tried Everything.

Why Isn't It Working?

You know you have something valuable to offer. You work hard. You follow up. You genuinely care about your clients. But somewhere between the initial conversation and closing the deal, things fall apart.

Maybe you're leaving money on the table because you don't know how to ask for the sale confidently. Maybe you're winging every sales conversation, hoping something sticks. Or perhaps you're simply exhausted from the feast-or-famine cycle that comes with inconsistent revenue.

Here's the truth: It's not your fault. You were never taught a proven, repeatable sales system. Most business owners haven't been. But without one, you're building your business on quicksand.

The good news? Everything changes when you have the right system, the right scripts, and the right support. That's exactly what the Sales Breakthrough Program delivers — and it's designed specifically for professionals like you who refuse to settle for average results.

Introducing the Sales Breakthrough Program

This isn't just another sales course you'll start and never finish. The Sales Breakthrough Program is a comprehensive, lifetime membership that combines world-class training, live coaching, accountability, and a guarantee that ensures you actually get results.

36 Comprehensive Modules

Master every aspect of sales: strategy, mindset, scripts, closing techniques, lead generation, and scaling your business.

Monthly Live Group Coaching

Get direct guidance with two live Zoom coaching sessions every month. Ask questions, get feedback, and stay on track.

Membership Access Option 1

  • One time purchase with Lifetime Membership Access to Diamond Protege

  • Lifetime Access to Path to Being Mastery

  • Includes 10 total hours of coaching*

  • Add one additional person to your account at no extra cost

Membership Access Option 2

  • 1-Year Membership Access to Diamond Protege

  • 1- Year Access to Path to Being Mastery

  • Includes 5 total hours of coaching*

Also included in the program

Membership Access

Attend 4 intensive 1-Day Virtual Seminars designed to accelerate your results:

  • Sales Scripting Seminar: Create word-for-word scripts that convert prospects into paying clients

  • Sales Mindset Seminar: Eliminate limiting beliefs and develop the confidence of a top closer

  • Joint Venture Seminar: Learn how to create strategic partnerships that multiply your revenue streams

  • Sales Playbook Seminar: You will create your own sales playbook

2-Day In-Person Training - SF Bay Area (September 18th - 19th)

10 or 5

Hours of Personal Coaching

Get 8 hours with a certified ELI coach plus 2 hours directly with Eric Lofholm himself

5

Days Per Week

Optional daily accountability Monday through Friday to keep you focused and on track

4

AI Sales Coaches

24/7 access to specialized AI coaches for sales strategy, copywriting, and marketing guidance

*10 hours total of coaching or 5 hours total (4 with ELI Coach and 1 hour with Eric)

Meet Eric Lofholm

Eric Lofholm is the CEO of Eric Lofholm International and a Master Sales Trainer since 1999. With over two decades of experience, he has authored 15 successful books and trained thousands of professionals worldwide to achieve breakthrough sales results.

Eric's journey from sales failure to sales champion has made him a sought-after speaker and recognized industry expert. His practical, results-oriented approach has helped countless professionals overcome their limitations and achieve success they never thought possible. Eric doesn't just teach theory — he provides proven systems that work in the real world.

When you learn from Eric, you're learning from someone who has been in the trenches, faced rejection, and discovered what actually works. His teaching style is direct, energetic, and focused on immediate implementation. He'll show you exactly what to do, how to do it, and give you the confidence to take action.

Your Complete Sales Playbook — Delivered

Most programs give you generic advice. The Sales Breakthrough Program goes further. You'll walk away with a customized Sales Playbook specifically designed for your business, including:

Your Documented Sales Process

A step-by-step system you can follow every single time to move prospects from curious to committed.

Your Personalized Sales Scripts

Word-for-word scripts tailored to your offer, your audience, and your style — so you always know what to say.

Your Annual Business Plan

A clear roadmap for the next 12 months with revenue goals, milestones, and action steps.

Your Written Vision

Clarity on where you're going and why it matters — the foundation of long-term success.

Your Lead Generation Marketing Plan

Proven strategies to attract qualified leads consistently so your pipeline never runs dry.

Two Unbeatable Guarantees

ROI Guarantee

Complete the program and implement the training. If you don’t increase your sales and recoup your investment, Eric will personally coach you until you do.No time limits. No excuses.

30-Day Money-Back Guarantee

Try the entire program risk-free. If you're not completely satisfied within 30 days, get a full refund. No questions asked.

Choose Between Two Great Training Options

Let's be honest: most sales training costs thousands of dollars and delivers a fraction of what you get here. With the Sales Breakthrough Program, you're not just buying a course. You're investing in a lifetime partnership that includes ongoing coaching, accountability, family access, and two guarantees that ensure you succeed.

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Training Modules

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Coaching Hours

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Live Sessions/Year

Ready to Transform Your Sales?

The only question left is: Are you ready to stop struggling and start closing? The tools, training, and support are waiting for you. Your breakthrough starts today.

Remember: You're protected by both our *ROI Guarantee and 30-Day Money-Back Guarantee. There's zero risk and everything to gain.

Frequently Asked Questions

Q: How quickly will I see results?

A: Many students see improvements within the first 30 days. With daily accountability and live coaching, you'll implement immediately.

Q: What if I'm not tech-savvy?

A: The platform is easy to use, and our support team is here to help you every step of the way.

Q: Can I really add three family members for free?

A: Absolutely. Share the training with your spouse, business partner, or family members at no additional cost.

Q: Is this only for experienced salespeople?

A: No. Whether you're brand new to sales or a seasoned professional, you'll gain new skills and proven systems that work.

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